The Viral Experiment
“Hey check this out, look how many shares it has reached”
I think I must’ve sent this to the co-writer of Brublahblah (BBB) when our post “Things People Say When They Hear You’re From Brunei” was shared (1700++ shares) beyond expectation. The comments and shares came flooding in.
In 2014, I started the website BBB with a local ThoughtCatalog (TC) writer. I found it amazing that a local writer could reach such a broad audience, their writings have reached thousands on TC to an international audience. I wondered whether it could actually work in a local context.